Coming back to Vietnam last summer, I have noticed that we now have had Topshop, Accessorize, Mango, FCUK, French Connection, Gucci, and the list goes on. This shows the rapid developments we are having nowadays. We used to not have all these brands although I live in the capital. Nowadays, more people have reached a position where they care about the way they look and take care of themselves a lot more compared to about 10 years ago.
However, Topshop in Vietnam is different from Topshop in England due to the differences between our lifestyle and our sense of fashion. I have noticed that Western brands when they go to Vietnam, they for sure keep their general style, though, the clothes are a little bit less daring compared to what I saw in Europe. The prices are also different obviously as in Vietnam we had to import the products. Vietnam is a developing country and I see a lot of potential as well as opportunities to build up a Fashion business here.
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